The Bourbon Boom!

The world has never been thirstier for bourbon as a new generation of consumers are rediscovering well-crafted classic whiskey.

Bourbon is a quintessentially American drink. It dates back to before the American constitution and is the current subject of the “mad-men” effect, a reference to the Prohibition-era drinks consumed on the popular TV show.

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trends have shown that consumers are cultivating a greater appreciation for brands with authenticity, heritage and taste, so it’s no surprise that bourbon with its rich deep-rooted heritage is growing in popularity this side of the pond.


The Jim Beam brand is a genuine Kentucky straight bourbon whiskey that has been produced for over two hundred years using original and time honoured recipes and traditions. Following the prohibition era, Jim Beam rebuilt his distillery by hand demonstrating the family values and commitment to producing a quality product. Kentucky produces 95% of the world’s bourbon supply with the Beam distilleries making over two thirds of all bourbon produced in Kentucky, so it’s no wonder Jim Beam is the number one selling bourbon globally but also the best selling spirit in America.

While vodka still sells in huge volumes, interest in the spirit appears to be waning with an increasingly greater demand on the revival of classic cocktails many of which contain whiskey as their base and not surprisingly the shift in trends has led to a number of whiskey

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bars popping up across the UK offering an exciting proposition for a unique drinking experience. This is something

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that Jim Beam is fully aware of with their product portfolio including Red Stag made using Jim Beam White four year old infused with natural black cherry, the first flavour infused bourbon to launch in the UK. It also was the first to launch a honey-flavoured bourbon in the

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UK too with Jim Beam Honey.

These flavours, coupled with innovation for 2015 through Jim Beam e20 tadalafil Apple, and in addition to the traditional offering, are attracting a new loyal following of consumers keen enjoy the bourbon taste.

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